Obligation, recognised and acted upon to promote the interests of a person or a group, even though there is no evident advantage in doing so. The important word here is “evident”: loyalty may involve short-term trouble or regret, but you may be able to influence the situation and make an investment—of thought, emotion, work or money—with better long-term results than you could have got from an early exit.


Related entries:

Lean Economics, Trust, Humility.

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David Fleming
Dr David Fleming (2 January 1940 – 29 November 2010) was an economist, historian and writer, based in London. He was among the first to reveal the possibility of peak oil's approach and invented the influential TEQs scheme, designed to address this and climate change. He was also a significant figure in the development of the UK Green Party, the Transition Towns movement and the New Economics Foundation, as well as a Chairman of the Soil Association. His wide-ranging independent analysis culminated in two critically acclaimed books, Lean Logic and Surviving the Future. A film about his perspective and legacy - The Sequel: What Will Follow Our Troubled Civilisation? - was released in 2019, directed by BAFTA-winning director Peter Armstrong. For more information, including on Lean Logic, click the little globe below!

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